AT&T Introduces Call Protect To Help Stop Spam Calls

AT&T Call ProtectRobocalls or pre-recorded spam calls is an ever increasing annoyance that has hit the tolerance limits for US consumers. The Federal Communications Commission (FCC) Chairman Tom Wheeler asked the tech industry to help find solutions. One fix has been proposed by AT&T that will help customers with automatic blocking of spam calls.

According to a cloud based telecom service, YouMaiL, 2.4 billion calls were made in the U.S. which are marked as spam. Call Protect by AT&T aims to reduce such calls. Technology may help fight robocalls, but it is what created them in the first place. So, FCC created the Robocall Strike Force this summer, headed by the AT&T CEO Randall Stephenson.

Aimed at Phone Fraud and Scams

AT&T will release the Call Protect app for iOS and Android smartphones. The service is also available to those using AT&T’s HD voice service. The app will provide warnings about suspected spam calls in coverage areas.

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This will reduce the chances of a customer answering a fraudulent phone call in the first place. The service will also let customers block or allow specific numbers. AT&T’s app is a bit different from other call blocking apps that you may encounter, such as TruCaller. Call Protect a service. It blocks the spam calls in the network level whereas TruCaller or similar other apps with allow the call to reach the phone first, and then analyze and block it. Obviously, a network level blocking in cleaner and more effective. The app also features a Temporary Call Block that will allow an user to block a number for up to 30 days.

“Nuisance calls are an industry-wide problem that unfortunately affect many people.  We’ve listened to our customers and know they want a network that provides tools to proactively assist in blocking nuisance calls,” AT&T marketing executive Jeff Bradley said in yesterday’s announcement.

Source: Ars Technica


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