FreeCharge partners with Indus OS to reach 6 million phones

FreechargeSnapdeal owned mobile wallet company – FreeCharge said that it will be making deals with Indus OS. Indus OS is a forked version of the Android operating systems running on some Micromax phones. The operating system was developed in India, for phones in India only. Due to this partnership, not only will FreeCharge be an integral part of Indus OS, but the platform will also provide user data to the mobile wallet firm. This includes calling and mobile data usage, and allow the user to make payments or recharge their connections using FreeCharge.

Govind Rajan, CEO, FreeCharge, said, “Contextual payments takes this a step forward with the one touch recharge interface that comes with Recharge 2.0. At present, we have collaborated for recharge payments being powered through FreeCharge on Indus OS but soon we plan to expand the scope to all kind of payment services like DTH recharges, electricity bill payments, merchant payments in both the online and offline space

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Additionally, the FreeCharge experience will now be available in 12 major regional languages with Indus OS which will provide us a chance to serve the regional smartphone users as well.”

Direct Reach to 6 to 8 million smartphones

A majority of Indian users have fixed limited data plans and a prepaid cellular connections. All these need to be recharged periodically, either in weekly or monthly basis. The mobile wallet firm wants to tap into this market by partnering with a OS manufacturer who is somewhat popular in India.

By partnering with Indus OS, the mobile wallet firm expects it’s transactions to increase by 20%, a large chunk of which will be recharges. Also, data indicates that a massive 95% of mobile users use a prepaid mobile connection. A 30% of this prepaid users make payments to de recharges by M-payment methods. However, on the hardware front, only 40% of the smartphones in the Indian market are capable of doing online recharges.

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Source: Hindustan Times


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