Why Can’t We Recognize the Exact Color?

Let’s assume that you are going to buy curtain for your living room. You want to hang a curtain whose color is matching to your living room wall. You tried recalling the exact color of the room in the shop. However, you could not. You thought one color to be same like your room and bought the curtain. But after coming home you found that the color isn’t matching. Did this ever happen to you?

Why Can’t We Recognize the Exact Color?

Well, this is a very typical situation for most of us. We can identify the color, but not the exact hue. Now scientists are not waiting far behind with this color recognition problem.

Researchers at Johns Hopkins University, Baltimore revealed that people could identify millions of colors while seeing them in front of them. But it is very difficult to remember the particular shade because the memory of color is restricted only to a few basic versions of colors among the vast majority of colors.

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The scientists say that our brain can differentiate the colors even if they are in millions, but while storing it in memory; our brain tags it with broad categories. This makes our memory biased and identifies the broad color category.

It is not the fact that our memory lacks enough space for remembering all the exact hues. But our brain is lazy enough and retains only the language-driven broad category of color. Suppose we see a distinct shade of blue, i.e., azure, but our brain will dictate us telling that the color is ‘blue’ without specifying the exact hue azure. This will affect our thinking process, and we will give a biased view of the color blue.

Why Can’t We Recognize the Exact Color?

The outcomes appeared in the Journal of Experimental Psychology: General. Now you can understand why you can’t select the exact color for the sofa in your living room.

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